The team here at Ethical Goods are delighted to have been included in a recent article by Fundraiser.co.uk on Top Tips for Charity Fundraising Beyond Lockdown.
Thea Partridge, our Marketing and Communications Director and Charity Marketing Consultant for Crowdfunder was quoted saying:
“With the drastic shift in fundraising landscape, charities must continue to adapt their fundraising strategies to survive. There’s never been a better time to try out new approaches and platforms. And with potential UK based donors eager to get back out into the world to socialise, there are increasing demands on their budget, so our top tip is to think creatively about offering donors really appealing incentives to encourage them to part with their money and to part with more of it than they might if making a straight up donation.
Does your charity have some celebrity ambassadors who could offer up some ‘money can’t buy experiences’ that could be used as prizes in a charity prize draw? Or, perhaps you have a corporate partner who can offer your charity a service, product or event, which you could use as a reward to incentivise higher donations for a specific campaign. A great way to obtain new supporters is to asking your corporate partner to share your campaign page with their (opted in) database who will already have an interest in their incentive, then you can retarget your expanded audience (those who purchase the reward) in a secondary campaign.”
This is just a small sample of what’s possible on the Crowdfunder platform, but hopefully its triggered some ideas for you. If you’d like to hear more top tips on how Charities can creatively utilise the Crowdfunder platform in the post-lockdown fundraising environment, we’d love to hear from you.
Email firstname.lastname@example.org to book in a complimentary coffee and ideas session for you and your charity fundraising team.