On September 8th the Ethical Goods team helped to spearhead the launch of the nationwide #SaveOurTheatres Crowdfunder campaign, in partnership Theatres Trust. The campaign has brought theatres across the country together, both large and small, to fundraise and help #SaveOurTheatres during the coronavirus pandemic.
To date the campaign has raised over £1,028,500 (excluding Gift Aid) for 55 UK theatres with donations from more than 15,780 supporters.
Across the country Theatres saw their main source of income disappear when they were forced to close at the start of the national lockdown, and they are still unsure when it will be possible to reopen. While the government has provided bailout funds for cultural organisations this is not enough to save all the UK’s beloved theatres.
The campaign has seen countless celebrities support the national campaign and individual theatres. Theatres Trust ambassadors include; Alan Ayckbourn, Alexandra Burke, Jack Dee, Miranda Hart, Cassidy Janson and Jude Law. Mamma Mia! creator and producer Judy Craymer, MBE has even gifted tickets to the reopening night of the hit musical.
Jude Law, actor and Theatres Trust Ambassador gave the following impassioned statement in support of the campaign:
“Growing up I was fortunate to be taken to theatres regularly and this was where my love of acting first began. To this day nothing beats the magic of live performance and the connection between audience and performer. We are lucky to have so many amazing theatres, from historic playhouses like Theatre Royal Margate to ground breaking community spaces like Greenwich to intimate pub theatres like Hampstead’s Pentameters.
But coronavirus has simply devastated our theatre sector. Communities across the UK are in real danger of losing their theatres forever and we risk losing a precious part of national culture and heritage. Theatres are a vital community hub that bring joy to millions of people each year and we must try and save these theatres for generations to come.
As a Theatres Trust Ambassador, I’m delighted to support the Save Our Theatres campaign, which is raising valuable funds to support theatres throughout the country. Please do give whatever you can to support this campaign.”
Local theatres involved in the campaign have also gathered significant celebrity support including: Marcus Brigstocke, Bertie Carvel, Victoria Coren-Mitchell, Oliver Ford Davies, Dame Judi Dench, Julia Donaldson, Mike Doyle, Russel Grant, Ben Elton, Simon Evans, David Hare, Kate Humble, Celia Imrie, Derek Jacobi, Griff Rhys Jones, Shappi Khorsandi, Olly Mann, Mark McGann, Roger McGough, Sir Ian McKellen, David Mitchell, Owen Money, Rachel Parris, Jodi Picoult, Tony Robinson and Tulip Siddiq.
The campaign has allowed theatres to raise the vital money they need by pre-selling tickets, one of a kind experiences and merchandise as rewards. Theatres have been really creative with the rewards on offer which have included giving their supporters the chance to have their name added to a seat, to purchase backstage tours and even an overnight stay. Celebrity ambassadors have even offered up rewards, for example, Sir Ian McKellen, Patron of the Space Arts Centre gave fans the opportunity to purchase an exclusive Q&A session with him and all donors who supported this particular campaign got entered into a draw to win a ticket to the Q&A with him.
However, even with all of this amazing support our theatres are still in need donations as we move into panto season, which for most local theatres is their biggest income generator. You can check out the campaign page here at https://www.crowdfunder.co.uk/save-our-theatres to show your support.
Rob Love, CEO of Crowdfunder said:
“We are thrilled to have been able to help one of the UK’s truly world-class industries during these difficult times. The public have been very generous, showing just how much their local theatres mean to them. We hope more theatres will join #SaveOurTheatres, which has proven to be such a success for theatres large and small”
Jon Morgan, Director at Theatres Trust stated:
“With no date in sight when theatres will be able to fully reopen and the government funding not stretching to save every theatre, our beloved theatres still need help. Theatres Trust is doing all it can to support theatres to navigate through the challenges ahead and we are continuing to raise money to help theatres through the #SaveOurTheatres campaign with Crowdfunder ”.
With so many celebrities involved and the combined promotions by each theatre, the #SaveOurTheatres campaign made a big splash in the media and in the public domain. If you know of an industry we can help to save by running a national #SaveOur….. campaign, please email firstname.lastname@example.org