Ethical Goods client furthers their fundraising offering for charities with prize draw functionality

Today saw the launch of an incredible charity prize draw to win two pairs of Marcus Rashford’s special edition, All-Black Nike Mercurial Superfly boots. The boots carry messages from 40 children that have been helped by Marcus’ earlier campaign and represent the voice of millions more. What’s more, Marcus debuted for England against Belgium in October in these boots and only ten pairs of exist! They cannot be purchased anywhere, and the prize draw is the only way to get hold of a pair.

The Crowdfunder prize draw costs just £3 to enter with winners announced right before Christmas, on 22nd of December. To win a pair and help fight against hunger head to

Funds raised will be split between The Trussell Trust and FareShare to help alleviate hunger for the #14MillionPeople who live in poverty in the UK and struggle to afford to eat. The common goal is to build a future where everyone in the UK has enough money for the basics. Our client, Crowdfunder is providing the Prize Draw platform and are not charging a platform fee to ensure all funds raised are received where they are needed the most.

The Crowdfunder Prize Draw launched via a personal video from Marcus Rashford which he shared on his Twitter and Instagram Story.

“I’m really excited that we’re going to raise some more money for people in need during Christmas. The boots are very special and very personal to me, and the best thing about them is that they are unique—not many people will have a pair, so make sure you’re in the race to win them!”

Marcus Rashford

Earlier this year Marcus Rashford was awarded an MBE for his monumental efforts and successful ‘End Child Food Poverty’ campaign calling for free school meals during the coronavirus lockdown. His petition to end child food poverty was only the fifth to ever receive over 1 million signatures.

Some key facts:
  • In September this year, 2.3 million children had experienced hunger in the last six months with 14% of UK families not able to afford food.
  • The Trussell Trust saw a 61% increase in food parcels needed across its UK network in October to December – that’s six parcels given out every minute.
  • 14 Million People in the UK are now struggling to afford to eat.

“Marcus Rashford’s campaigning this year has shone a light on the harsh realities faced by families struggling to afford the basics. It’s also highlighted the incredible compassion and generosity that exists in our communities and shown that when we come together to push for a better future for each other, things can change.

We’re so grateful to Marcus for donating these special edition boots. By entering the draw, you’ll be helping us support food banks to provide vital emergency help, and work in the long-term towards a hunger free future where everyone has enough money for the essentials. Thank you.”

Emma Revie, CEO Trussell Trust

“Following a very difficult summer for the vulnerable communities that FareShare are supplying over 2 million meals per week to, we are now facing an even tougher winter with the economic impacts of Covid-19 biting, on top of the terrible health impacts.

FareShare will continue to maintain a full operation throughout Christmas and the winter to serve the charitable communities and their clients who need our help. We are delighted to be launching the prize draw for the boots, generously donated by Marcus Rashford, as the funds raised will help make an incredible difference for many children and families this winter.”

Lindsay Boswell, CEO, FareShare

“Food poverty is unacceptable in 2020 Britain. Despite unprecedented hardship, the goodwill and compassion of people up and down the country gives us hope and demonstrates the power of local communities coming together.

“Crowdfunder stands ready and willing to do what we can to support people during this time. We are proud to be working with the Trussell Trust and FareShare to deliver this Prize Draw and are doing so completely fee-free. We hope this can put more meals on tables, and a smile on the face of those that win! Thank you, Marcus”.

Rob Love, CEO Crowdfunder

The MailOnline has already covered the story, with more exciting media expecting as the campaign creates further buzz in the lead up to Christmas.

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