Enabling successful digital charity fundraising events during lockdown

couple laughing

The Covid-19 pandemic has impacted charities in an unprecedented way. Due to the social distancing measures in place, charities have been unable to fundraise in their usual ways. With charity shops closed, mass participation events cancelled and face to face fundraising events pulled, we witnessed an upsurge in the number of charities turning to online method of raising donations, for example, the hosting of virtual events.

Crowdfunder.co.uk  is a fundraising platform that allows charities to create their own campaign page with a set target for how much money they want to raise. The site enables donations to be made in return for rewards, for example physical product, a service or event, eg. tickets to a charity quiz. 

Due to the Covid-19 pandemic, we saw a sharp increase in charities using Crowdfunder as a platform to promote their virtual charity events. Using the reward system, charity supporters could buy a general admission ticket or if they felt brave, then a ‘front row’ seat for a slightly higher price and to have a live chat with the host / talent

It is important to note that Crowdfunder were not the hosts of the charity events, they simply provide a platform to enable the selling of tickets in return for donations and over the years have built an active crowd of people that care about the world around them. What’s more, for any Covid-19 related fundraising, Crowdfunder scrapped any platform fees for their service, so all charities receive 100% of the donations made. To bring this to life, here are a few examples of successful charity events promoted via Crowdfunder that the Ethical Goods team were privileged to help organise.

The first example is a Comedy night at the Covid Arms, which was a particularly successful event hosted by Kiri Pritchard-Mclean. The Ethical Goods team worked behind the scenes to enable our client, Crowdfunder, to achieve a Guinness World Records™ for ‘The most users to visit a virtual pub’ with 6,270 in attendance! The event raised over £34k with funds going to National Emergencies Trust. Iconic comedians such as Russell Howard, Jason Manford and Marcus Brigstocke made for a night of side splitting entertainment. 

Another successful example, was the Virtual Shake with Laughter comedy night for Parkinson’s UK. This was hosted by a number of famous comedians such as Russell Kane, Rob Deering and Mick Ferry with the proceeds of the night going to Parkinsons UK. General admission tickets were £5 with ‘front row’ tickets being sold for £10. With a total of 258 supporters the charity raised over £3.5k towards helping to find a cure for this heart-breaking nervous system disorder.

Not all the charity events were comedy based however, we also helped CoppaFeel, a charity that raises awareness for Breast Cancer to promote a total of six virtual events, which they coined their ‘Sofa Series’. They used Crowdfunder to promote/sell their tickets for their various events which included a Disney quiz hosted by Carrie Fisher, The Greg Games with Greg James and a virtual ‘cosy night in’ with Perrie Edwards from Little Mix. Combined, the six events raised over £18,000, from 1,841 supporters in total. 

Next up, we have an exciting event with the Marine Conservation Society, who are running a quiz on Friday 28th August led by celebrity ambassador, Tom ‘Blowfish’ Hird. The proceeds go to promoting young people’s voices in the fight to protect the ocean for future generations on World Ocean Day for Schools. 

If you’re looking for a way to promote and sell tickets for your digital charity event, please get in touch with the Ethical Goods team and we’ll provide you with all the support you need to make a real success of it. And, if you’re really nice, we’ll even pull some strings and get your event promoted on the social channels of Crowdfunder.co.uk to help you get some new supporters for your charity. 

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