The ultimate goal of WWF has always been “people living in harmony with nature” – so they’re about respecting and valuing the natural world and finding ways to share the Earth’s resources fairly. To achieve that, they spend a lot of time working with communities, with politicians and with businesses too. Most of the threats to wildlife and habitats come from human pressures and increasing demand for food, fuel or water.

Ethical Goods presented WWF with a number of lucrative licensing opportunities and commercial projects focused on raising income for the charity.

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