The GREAT Initiative

The GREAT Initiative is a UK based gender equality charity. Their vision is a world where men and women have an equal chance to thrive. Their unique approach is founded on the belief that the best route to equality is through working with both men and women. They are a catalyst for change – encouraging debate, influencing policy and challenging established attitudes.

Ethical Goods has worked with GREAT for a considerable period of time on a range of joint ventures for income generation, providing an e-commerce platform for their ethical jewellery products and partnering them with the remarkable solo pacific row by adventurer Elsa Hammond.

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