Chigoli’s aim is to create role models to represent East Africa globally through pathway generation for talented children born into poverty who deserve access to opportunities in football and internationally recognised further education.

Following a large agriculture investment project in Malawi enabling rural farmers to have access to global markets, a key opportunity was identified by one of the team. They wanted to establish a football academy to enable young boys and girls to have the impact of sport in their lives to encourage greater education, greater nutrition, physical development and provide hope for the future. Ethical Goods were consulted on the establishment of this, fundraising and marketing strategies for a global audience.

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