Alder Hey Children’s Charity help make Alder Hey Children’s Hospital a truly world-class hospital through the funds that they raise. The hospital cares for around 330,000 patients and families every year. Over £45.9m has been raised since April 2013, for a range of life-saving medical equipment and facilities.
Ethical Goods have been privileged to be part of their wonderful team. Alder Hey Children’s Charity was picked as the charity of the year for the Institute of Travel and Tourism (ITT) in 2015 and enlisted the help of Ethical Goods to help leverage the opportunity. We put together a campaign around ‘The journey of a lifetime’ that resonated with both the industry and the charity, built up relationships with key stakeholder in the industry and placed Alder Hey firmly in the hearts and minds of the industry who have collaboratively raised over £5m in support of their incredible work.