Charities

Through a range of innovative fundraising strategies, corporate outreach programs, cross promotional campaigns, events and grant applications, Ethical Goods has enabled over £75 million in new funding to reach our charity partners in the past 11 years.

So far during the Covid-19 global pandemic, E.G. has provided hundreds of hours of free consultation to assist charities in creating successful Crowdfunder campaigns which have benefited from received additional funding from local authorities, corporates and other funding bodies, including charitable trusts. The team have helped charities to think creatively around sourcing and promoting rewards to encourage higher donations, in addition to understanding the formula involved in successful crowdfunding.

We have helped charities to leverage the impact of their corporate and individual supporter base, activate their fundraisers and to organise digital fundraising events. We even achieved a Guinness World Records™ for the world’s biggest virtual pub, featuring celebrity comedians such as Russell Howard and Jason Manford, with funds split between National Emergencies Trust and helping to save community pubs.

If your charity would like help setting up a Crowdfunder, or would like to enlist our services,  please give us a call on: 0845 6436412

We are privileged to work with a wide range of world-changing charities. Below are some of our amazing charity partners. 

Alder Hey

Alder Hey Children’s Charity help make Alder Hey Children's Hospital a truly world-class hospital through the funds that they raise. The hospital cares for around 330,000 patients and families every year. Over £45.9m has been raised since April 2013,  for a range of life-saving medical equipment and facilities.

Ethical Goods have been privileged to be part of their wonderful team. Alder Hey Children’s Charity were picked as the charity of the year for the Institute of Travel and Tourism (ITT) in 2015 and enlisted the help of Ethical Goods to help leverage the opportunity. We put together a campaign around ‘The journey of a lifetime’ that resonated with both the industry and the charity, built up relationships with key stakeholder in the industry and placed Alder Hey firmly in the hearts and minds of the industry who have collaboratively raised over £5m in support of their incredible work.

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Alder Hey

Alder Hey

Habitat for humanity

Habitat for Humanity is a non-profit organization that helps to build and improve on places that families can call their home. It’s their belief that affordable housing is critical to the creation of strong and stable communities.

EG were invited to work with the executive team at Habitat for Humanity having supported the team in their other appointments at Action against Hunger and Right to Play. Initially it was to lead a programme looking at how they should position themselves with corporates in the UK having come through a difficult period where the future of the charity was in jeopardy. Following that piece of work EG supported the team in securing new corporate opportunities and developing engagement campaigns including a social enterprise opportunity.

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Habitat for humanity

Habitat for humanity

St Christopher’s

St Christopher’s Fellowship are a charity who create brighter futures for young people and children in care. They are a leading provider of children’s services and as such, they are predominately funded by local authorities. They enlisted Ethical Goods to help them to raise their profile with corporates to obtain additional funds that would enable them to care for even more young people as they move into their 150th year.

They were at the start of their marketing and fundraising journey, and as you ‘can’t fundraise with the lights off’, our first task was to raise their profile locally, and with relevant corporate networks. We attend networking events and relevant trade shows to build a crowd of corporate supporters for the charity. This included gathering the support of large banks, local businesses and those whose work or consumer base aligns with St Christopher’s cause in some way. During this stage we discovered a businessman who had been cared for by St Christopher’s in his youth, so we nurtured this relationship and he went on to become an ambassador for the charity and to share his amazing story with his clients and potential clients.

We work on the principle that there needs to be around seven touch points with a charity before someone gives to them, so we organised a series of engagement events, where their new crowd and the public could hear the St Christopher’s story from both the charity and those who had received care from them. The events included a corporate Christmas party, stands at local fayres, pitching at corporate networking events, fundraising by local businesses and a radio slot for the CEO of the charity.

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St Christopher’s

St Christopher’s

Fredericks Foundation

Fredericks Foundation supports small start-up entrepreneurs, that would usually be excluded from mainstream finance. Their aim is to give beneficiaries a hand up, not a hand out, by providing small, repayable, not for profit loans to help individuals to start small businesses.

EG came onboard to help rebrand, restructure, and revamp the internal charity procedures through the development and roll out of a strategic repositioning plan. Four years on, Fredericks Foundation launched a range of different initiatives, including a Women Loan Fund that aims to address the lack of women entrepreneurs. EG remain integral to their management team and have driven the relaunching their website, shone a light on their future vision and hosted corporate fundraising events, all of which were vital in bringing onboard new supporting partners.

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Fredericks Foundation

Fredericks Foundation

Chigoli

Chigoli's aim is to create role models to represent East Africa globally through pathway generation for talented children born into poverty who deserve access to opportunities in football and internationally recognised further education.

Following a large agriculture investment project in Malawi enabling rural farmers to have access to global markets, a key opportunity was identified by one of the team. They wanted to establish a football academy to enable young boys and girls to have the impact of sport in their lives to encourage greater education, greater nutrition, physical development and provide hope for the future. Ethical Goods were consulted on the establishment of this, fundraising and marketing strategies for a global audience.

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Chigoli

Chigoli

Re-engage

Re-Engage is a national charity dedicated to tackling loneliness and social isolation amongst older people living in the United Kingdom. Their mission is to empower older people to make new social connections, and break out of the cycle of social isolation.

The charity was set up by Trevor Lyttleton, MBE, in the early 1960s after he met an older woman in Marylebone who lived alone and was suffering the effects of social isolation. Saddened by the realisation that she was just one of many older people living like this in the borough, Trevor decided to make a change and hosted his first tea party in March 1965. Supported by a nationwide network of over 11,000 volunteers, Re-Engage organises free monthly social events for small groups of isolated older people.

Ethical Goods has been a strategic partner of Reengage for over two years. Our work focuses on introducing corporate relationships and enabling them to flourish. In that time we have established and advised on partnerships with Unilever, PG Tips, Prezzo, Pickerings Gin, PAW Watches, Carolina Bucci, Jeremy Houghton Art and others resulting in funds well into six figures.

We have advised on crowdfunding, marketing and communications, as well as being a trusted confidant for the executive team as they rebranded from Contact the Elderly to Reengage. Members of the Ethical Goods team have also volunteered for Reengage buying into the wonderful work they do to end loneliness for older people.

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Re-engage

Re-engage

WWF

The ultimate goal of WWF has always been “people living in harmony with nature” - so they're about respecting and valuing the natural world and finding ways to share the Earth’s resources fairly. To achieve that, they spend a lot of time working with communities, with politicians and with businesses too. Most of the threats to wildlife and habitats come from human pressures and increasing demand for food, fuel or water.

Ethical Goods presented WWF with a number of lucrative licensing opportunities and commercial projects focused on raising income for the charity.

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WWF

WWF

CLIC Sargent

CLIC Sargent is the UK’s leading cancer charity for children and young people, and their families. We provide clinical, practical, financial and emotional support to help them cope with cancer and get the most out of life. We are there from diagnosis onwards and aim to help the whole family deal with the impact of cancer and its treatment, life after treatment and, in some cases, bereavement.

Ethical Goods regularly introduces CLIC Sargent to cause marketing opportunities and other innovative ways of diversifying their income stream. This has included opportunities that have proceeded to contract and collaborative PR development for these products.

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CLIC Sargent

CLIC Sargent

Comic Relief

Comic Relief is a major charity based in the UK, with a vision of a just world, free from poverty. They work tirelessly all year round to help make their vision a reality. And in the years since they started out in 1985, with the support of some remarkable people, they’ve achieved amazing things and raised over £950 million. They raise millions of pounds, mainly through our two big fundraising campaigns: Red Nose Day and Sport Relief.

Ethical Goods is on the hunt for 'evergreen' cause marketing opportunities for Comic Relief. Having met with the team and listened to their needs, we offered our support to help identify product relationships that would last throughout the year, beyond the big events that Comic Relief run each year. In this vein we have also facilitated some introductions to well known and innovative companies and the development of these opportunities is ongoing.

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Comic Relief

Comic Relief

Concern Universal

Concern Universal is an international development organisation tackling poverty from the grassroots. They create opportunities for people around the world to improve their lives and shape their own futures. By building skills and connecting people at all levels in society, they help communities deliver practical solutions with long term impact. Established in 1976, today we are helping over 2.5 million people each year in 9 countries in Africa, Asia and Latin America: Channelling approx £15 million per year to support community-led development.

Ethical Goods was engaged for consultancy services to help develop the charities offering to corporate partners, explore social impact investment opportunities and other strategic development ideas.

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Concern Universal

Concern Universal

DePaul UK

Depaul UK helps young people who are homeless, vulnerable and disadvantaged. They focus their work on three main areas:

- Protecting young people by finding them a place to call home.
- Preventing young people becoming homeless by rebuilding family relationships and offering through the gate support to young offenders.
- Providing young people with opportunities to progress beyond homelessness and fulfil their potential

Depaul UK is part of Depaul International, a group of charities working to support homeless and marginalised people around the world.

Ethical Goods has helped with strategic development and sales of boxes from their social enterprise DePaul Box Co and advised them on other fundraising opportunities.

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DePaul UK

DePaul UK

KidsOut

KidsOut is a children’s charity founded in 1999. Every year KidsOut helps over 35,000 children. We believe that every young person in the UK has a right to fun and happiness in their lives. Through our amazing and life-changing work we help as many of these children as we can and play a key role in developing the future members of our society and workforce.

Ethical Goods has worked with KidsOut to guide their communications and funding strategy for the future. We have also helped to develop propositions for corporate partnerships as well as facilitating introductions in strategic sectors.

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KidsOut

KidsOut

Livability

Livability is a faith based charity focussed on supporting people with disabilities. They work with disabled and disadvantaged people to achieve real choice, independence and opportunity.  They do this through their expertise, the breadth and quality of our services and by campaigning for change.

We have supported Livability in a number of strategic ventures and facilitated introductions to a range of income generating opportunities.

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Livability

Livability

Make A Wish

Make-A-Wish Foundation® UK is a charity with a single purpose – they grant magical wishes to children and young people aged 3-17 fighting life-threatening conditions. Make-A-Wish has granted more than 8,000 magical wishes over more than 26 years. They know that these wishes transform lives!

Ethical Goods has introduced Make A Wish to a number of opportunities in the UK and globally. These have included being selected as the charity partner for the online fashion game 'Fashion Week Live', a partnership with exclusive ski company Ski Solutions and most recently on a range of Children's breakfast sets produced by Ethos.

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Make A Wish

Make A Wish

Malaria No More

Put simply this charity  exist to make malaria no more. They use brave story-telling to inspire the public to rally behind the fight; encourage the UK government to lead the charge and fund innovative, impactful programmes to save lives in Africa.Since their launch they have secured the support of all the major political parties in the fight against malaria and helped persuade the coalition government to place malaria at the top of its international development agenda. They have also raised funds to invest in malaria control projects in Ghana, Botswana and Namibia which have helped protect over ten million people from malaria. Malaria No More affiliates operate in the US, Netherlands and Canada and form part of the global Roll Back Malaria Partnership with over 500 other organisations dedicated to a malaria free world.

Ethical Goods has and continues to present Malaria No More with funding opportunities and introduce them to businesses for cause marketing partnerships .

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Malaria No More

Malaria No More

Oasis UK

Oasis have been pioneering life-transforming housing, healthcare, education and community initiatives across the globe for nearly 30 years. They want to see a just and inclusive world, in which everyone (and they mean everyone) has an equal opportunity to reach their potential. They're motivated by Christian faith to serve people and transform communities by promoting inclusion and confronting injustice. Oasis was started by Steve Chalke in 1985 to support the launch of a hostel for homeless people in South London. The homeless hostel became known as No.3 and is still providing care and support for people today. Today Oasis operates in over 50 communities around the world and is one of the UK’s leading Academy sponsors.

Ethical Goods has introduced a number of income generating opportunities to Oasis and most recently we are working with them on a commercial book idea and a data management tool for their fundraising.

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Oasis UK

Oasis UK

Plan UK

Plan is a global children’s charity. They work with children in the world’s poorest countries to help them build a better future. For over 75 years they’ve been taking action and standing up for every child’s right to fulfil their potential by:

- giving children a healthy start in life, including access to safe drinking water
- securing the education of girls and boys
- working with communities to prepare for and survive disasters
- inspiring children to take a lead in decisions that affect their lives
-  enabling families to earn a living and plan for their children’s future

Ethical Goods helped to create a range of ethical stationery which was aligned with Plan UK. Every item sold gave 25% of the retail price to the charity. The range was featured on C4's Battlefront programme and sold online and in leading high street stores such as WHSmith.

pack-2-preview

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Plan UK

Plan UK

Retrak

Retrak works to transform highly vulnerable children's lives; preserve families; empower communities and give each of them a voice. They put children at the very heart of everything they do and are fearless and tenacious in defending and promoting their rights.Retrak has enabled hundreds of children in Africa to move off the streets and back into their communities. They have work and centres Uganda, Ethiopia, Malawi, Kenya and Tanzania. They plan to move into new areas where their experience and programmes can be used to transform the lives of children on the streets.

Ethical Goods has provided strategic support and consultancy, specifically looking at their communications, corporate engagement, brand identity and also facilitating corporate introductions.

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Retrak

Retrak

Street Child World Cup

Street Child World Cup is a global campaign for street children to receive the protection and opportunities that all children deserve. Through football, art and the only international street child conference our aim is to challenge the negative perceptions and treatment of street children.
Street Child World Cup is an initiative of UK registered charity Street Child United. Our aim is to provide a platform for street children to be heard, to challenge negative stereotypes of street children and to promote the rights of street children.

Ethical Goods worked with the Street Child World Cup for some time, helping them secure cause marketing product partners and more than £100,000 in seed funding for the campaign and event.

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Street Child World Cup

Street Child World Cup

The GREAT Initiative

The GREAT Initiative is a UK based gender equality charity. Their vision is a world where men and women have an equal chance to thrive. Their unique approach is founded on the belief that the best route to equality is through working with both men and women. They are a catalyst for change – encouraging debate, influencing policy and challenging established attitudes.

Ethical Goods has worked with GREAT for a considerable period of time on a range of joint ventures for income generation, providing an e-commerce platform for their ethical jewelry products and partnering them with the remarkable solo pacific row by adventurer Elsa Hammond.

great-banner-06

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The GREAT Initiative

The GREAT Initiative

The Salvation Army

The Salvation Army is a worldwide Christian church and registered charity. Working in 126 countries, demonstrating Christian principles through practical support; offering unconditional friendship, and very practical help to people of all ages, backgrounds and needs. The Salvation Army extends a helping hand to those who are homeless, friendless and in need. They passionately believe that no one is beyond hope, however great their problems. That disadvantaged people are given respect and access to the practical, social and spiritual support they need to realise their God-given potential and recover their personal dignity.

Ethical Goods was engaged to develop and help launch a tendering process for the provision of procurement services across the entire organisation in the UK and Republic of Ireland. In addition Ethical Goods authored and developed a framework and accompanying guidelines and policies to ensure that all procurement is ethical and all supplies and services are from ethical sources and delivered under a strict ethical parameters.

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The Salvation Army

The Salvation Army

United Society

United Society are a church-based charity working in direct partnership with Anglican Churches around the world. For over 300 years they have been sharing God’s love through practical action, and seeing lives transformed. They don’t give handouts, which can create dependency. Instead, they support the development of local skills and the empowerment of communities, leading to change from within. Our programmes help people to unlock their potential and make use of the skills and resources they already have. As a result, lives are being transformed. Founded in 1701, they are motivated by their Christian faith.

Ethical Goods provides ongoing consultancy focused on corporate giving partnerships and pitch development as well as social impact investment opportunities.

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United Society

United Society

Walking With The Wounded

Walking With The Wounded was established in 2010 to raise funds for the re-education and re-training of our wounded servicemen and women. For most, leaving the Armed Forces was not something they were planning before their injuries, and so most are not prepared for the move from one career to another. Further to this they are now facing a future with physical and mental disabilities. WWTW helps fund training and education to help them find a career, so that they can support themselves and re-build a life in the civilian work place. We don’t just focus on those leaving the services today – the lack of awareness of the impact of physical and mental injury dates back to the Falklands and Northern Ireland. WWTW aims to provide a support network to all injured veterans.

Ethical Goods created a partnership with WWTW and an insurance firm who launched specifc products for the armed forces community. The contract included a significant royalty to be paid to the charity every time a policy was bought or renewed.

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Walking With The Wounded

Walking With The Wounded

World Food Programme

The World Food Programme is the world's largest humanitarian agency fighting hunger worldwide. In emergencies, they get food to where it is needed, saving the lives of victims of war, civil conflict and natural disasters. After the cause of an emergency has passed, they use food to help communities rebuild their shattered lives. WFP is part of the United Nations system and is voluntarily funded.

Ethical Goods facilitated a strategic introduction to one of the UK's biggest health supplement businesses presenting the charity with a highly lucrative commercial opportunity for diversified income.

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World Food Programme

World Food Programme

Here’s what our charity client, Fredericks Foundation have to say about our work with them…