My Utility Genius are a whole market comparison switching service for energy services. Unlike other switching services, they specialise in energy services and have a fundamentally ethical approach. Part of their offering involves giving away around 25% of their profits from every switch to charity partners.
Ethical Goods has brokered the charity partnerships and developed the consumer proposition for charities to offer to their supporter base as a way of generating income for the charity and saving each household around £200 annually on their energy bills. Ethical Goods has also provided ethical accreditation to My Utility Genius for its service and operations.