Crowdfunder logo is the UK’s #1 rewards-based crowdfunding platform, where £100 million+ has been raised by thousands of businesses, social enterprises, charities, community groups, and individuals across the UK. Crowdfunder brought Ethical Goods onboard as their charity outreach arm to initially help charities to create fundraising campaigns using a new charity product called Multiplier. The product enables charities to offer incentives in return for donations, to obtain match funding and to enable fundraisers to create fundraising pages that link to the charity project page. It provides a refreshing way for charities to foster innovation, fundraise digitally and obtain a new crowd of supporters.

The second stage of our work involved launching a new charity fundraiser product akin to that of Just Giving or Virgin Money, (but that doesn’t carry a platform fee). We first initiated a partnership with Charities Trust which enabled over 20,000 charity pages to be added to the Crowdfunder site that fundraisers can use to raise funds for their favourite charity. Then we began out bounding to fundraisers via event organisers, businesses and charities with a fundraising base, in addition to coaching charity projects to use the platform and providing product development recommendations.

We also obtain PR for our client, roll out promotional events and campaigns and introduce corporates and charitable trusts to the match funding features on the platform. The uptake of charities using the platform has been huge, particularly during the Pandemic, when we launched numerous successful national fundraising campaigns including #SaveOurTheatres, #SaveOurBrassBands, Foodbanks and Black Lives Matter. We even helped our client to obtain a Guinness World Record for ‘the most users to visit a virtual pub’! This saw, 6,321 people attended the event online which raised £32,000 for charity and generated a reach of over 21 million across all marketing channels!

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